The Solomon R. Guggenheim Foundation is dedicated to perserveing, archiving and collecting artwork from across the globe with an effort to highlighting the communities around them. For this project I was tasked with redesigining both their foundation’s brand identity as well as the identies of the museums the Guggenheim, Guggenheim Bilbao, the Peggy Guggenheim Collection and the upcoming Guggenheim Abu Dhabi.

For the Solomon R. Guggenheim Foundation, there needed to be distinct identites for each museum, while also making sure that they were cohesive when combined to create the foundation’s logo. As such, each Museum has it’s own unique mark and color tied to their architecture and history.

Museum Logos

Sketches

Mockups